Neotelis Telecom Training & Consulting - Training Program Outline

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Upcoming Telecom Trainings

eMGT-120E The ABCs of Telecom (e-Learning)
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Available since 30 April 2012

vFIN-117E Finance for Non-Financial Managers (virtual classroom)
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30 May - 6 June 2012

FIN-100E Financial Management in Telecommunications
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11-22 June 2012
London, UK

REG-106E Competition Issues in Telecommunications
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25-29 June 2012
Cape Town, South Africa

FIN-112E Cost Modeling in Telecommunications
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2-6 July 2012
Montreal, Canada

MGT-101E Strategic Thinking and Planning in Telecommunications
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2-6 July 2012
Paris, France

vHRM-105F Formation et performance organisationnelle: enjeux & stratégies (classe virtuelle)
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2-12 juillet 2012

MGT-100E Mini MBA in Telecommunications
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9-20 July 2012
Montreal, Canada

vENG-410E Overview of MPLS Technology (virtual classroom)
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28-30 August 2012

vMKG-101E Product Development & Management (virtual classroom)
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10-20 September 2012

vMGT-119E Business Case Preparation & Development (virtual classroom)
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2-11 October 2012

vHRM-105E Training and Organizational performance: Issues & Strategies (virtual classroom)
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15-25 October 2012

ENG-106E Telephony for Business
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17-18 October 2012
Toronto, Canada

ENG-413E An Introduction to IP Networks
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24-25 October 2012
Toronto, Canada

vMKG-101F Développement & gestion de produit (classe virtuelle)
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5-15 novembre 2012

vENG-410F Présentation de la technologie MPLS (classe virtuelle)
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20-22 novembre 2012

Training Program Outline

Training Program outline in PDF >>>

MKG-117E

VALUE-BASED MARKETING

Description

A 5-day Training Program to provide participants with knowledge and techniques for the development of marketing strategies and plans which maximize value creation in marketing initiatives and opportunities.

Objectives

Understand the link between shareholder value creation and marketing initiatives

Improve the value creation impact of the company’s marketing mix

Design and develop new products that create sustainable value

Win more business cases

Maximise customer lifetime value

Achieve greater credibility for marketing plans and budgets

Fully exploit all marketing value creation opportunities

Identify how marketing can maximise shareholder value

Topics

Value-based management

Introduction

Value at corporate level vs. marketing

Marketing team new opportunity

New definition of marketing

What is Value-Based Marketing?

Creating shareholder value

Shareholder value creation fundamentals

Enterprise value

Limitation of shareholder value

Corporate and marketing value levers

Developing value-based management strategies

Value-based management ecosystem

Corporate level strategies

Business Unit level strategies

Implementing Value-Based Marketing

Value-Based Marketing definition

Identify potential markets

Segment the market

Set market strategies

Product and service differentiation

Value-based pricing

Create value within channels

Value creation branding

Building customer value

Customer Relationship Management (CRM)

Customer Lifecycle Management (CLM)

Customer Experience (CE)

Value-based organization

Managing for shareholder value

Marketing as a value creation engine

Value creation marketing plan

Target Audience

Telecommunications managers and personnel responsible for marketing, sales, business development and strategic planning of value-based services and applications

Managers looking to complement their skill-set by gaining a good understanding of marketing strategies for value-based services and applications

Methodology

Our Training Programs combine expert presentations, workshops, case studies and discussions on real-life situations faced by participants. Complete training material is provided to all participants for future reference and follow-up action plans.

Location

Our Training Programs are held at regular intervals in selected cities around the world. Upon request, our expert trainers can lead Training Programs at the location of your choice. If interested, please contact us at training@neotelis.com.

Expertise

Neotelis provides consulting and training services to telecommunications organizations worldwide. Its team of experts has trained thousands of executives and managers working for operators, regulators, policy-makers and governments in over 100 countries around the world.

"Overall 10 out of 10 grade. Excellent practical experiences. Good logistics; fabulous content; good facilitation; all questions were answered."

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"I am very satisfied!
On a MOS scale - 4.5!"

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"I specifically enjoyed the interaction of the trainer with the students, the videos, the very practical examples and the exercises."

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"The trainer was serious about his work. And his command of the material was first class."

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"Everything was well done!"

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"It was a good program. It will be useful in our work."

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"It was a very good course; very informative and very well lectured."

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"The course was very informative and the logistics organization was very good."

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"A great training experience. One of the most relevant in my career!"

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"This has been a fantastic training. We should do more of this type of training to get a better competitive edge."

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"The training was rich in content!"

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"Thanks, Neotelis, for the quality (overall) of this training."

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"Neotelis is always good. And the trainer brought it to another level."

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"The seminar expert made it so interesting!"

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"I especially enjoyed the impromptu discussions which drew some real life experiences from the trainer."

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"The trainer was excellent at communicating with the trainees. He provided a lot of practical examples and has great interpersonal relationship."

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"Overall a very good program that I would highly recommend."

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"Content was of high quality."

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"The content was very rich; the trainer was open, very approachable, with great knowledge of the topics covered."

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"I specifically enjoyed the knowledge sharing with others in the telecoms industry around the world."

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