Neotelis Telecom Training & Consulting - Training Program Outline

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Upcoming Telecom Trainings

eMGT-120E The ABCs of Telecom (e-Learning)
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Available since 30 April 2012

vFIN-117E Finance for Non-Financial Managers (virtual classroom)
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30 May - 6 June 2012

FIN-100E Financial Management in Telecommunications
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11-22 June 2012
London, UK

REG-106E Competition Issues in Telecommunications
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25-29 June 2012
Cape Town, South Africa

FIN-112E Cost Modeling in Telecommunications
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2-6 July 2012
Montreal, Canada

MGT-101E Strategic Thinking and Planning in Telecommunications
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2-6 July 2012
Paris, France

vHRM-105F Formation et performance organisationnelle: enjeux & stratégies (classe virtuelle)
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2-12 juillet 2012

MGT-100E Mini MBA in Telecommunications
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9-20 July 2012
Montreal, Canada

vENG-410E Overview of MPLS Technology (virtual classroom)
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28-30 August 2012

vMKG-101E Product Development & Management (virtual classroom)
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10-20 September 2012

vMGT-119E Business Case Preparation & Development (virtual classroom)
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2-11 October 2012

vHRM-105E Training and Organizational performance: Issues & Strategies (virtual classroom)
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15-25 October 2012

ENG-106E Telephony for Business
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17-18 October 2012
Toronto, Canada

ENG-413E An Introduction to IP Networks
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24-25 October 2012
Toronto, Canada

vMKG-101F Développement & gestion de produit (classe virtuelle)
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5-15 novembre 2012

vENG-410F Présentation de la technologie MPLS (classe virtuelle)
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20-22 novembre 2012

Training Program Outline

Training Program outline in PDF >>>

MKG-110E

MARKETING STRATEGIES FOR NEW SERVICES & APPLICATIONS

Description

A 5-day Training Program to provide participants with knowledge and techniques for the development of marketing strategies and plans to implement more profitable offerings for new telecommunications services and applications.

Objectives

Provide an understanding of the global telecommunications environment and its impacts on the business of existing operators

Present various new telecommunication technologies and applications including WiMAX, NGN, 3G, LTE, 4G, presence and convergence

Provide a refresher on the essentials of marketing

Present the newer marketing techniques that make use of the Internet, mobility and Information Technology

Provide marketing strategies, tools and tactics for launching new services and applications

Survey key marketing strategies and tactics in use worldwide for new telecommunication offerings

Topics

Global environment and trends

Deregulation and competition

Globalization

New telecom players

Global trends and impacts

New technologies & applications

Access – DSL, cable, Wi-Fi, WiMAX, WiBRO, LTE

Core – IP networks, mobile technologies

Convergence – NGN, FMC, ICT, content and media

Applications – messaging, news & information, music, video, television, presence, games, payments, advertising

Devices – handsets, PDAs, computers

Marketing strategies and tactics

Marketing essentials – environment, customers, competition, 4Ps

Key marketing measures – ARPU, ROI, churn/attrition

New marketing techniques

Internet-based – Web 2.0, blogs, social networks, emails

Mobility-based – location-based marketing, special content

Database-based – CRM, mass customization

Viral marketing, guerrilla marketing

Survey of strategies in use

Case studies

Target Audience

Telecommunications managers and personnel responsible for marketing, sales, business development and strategic planning of new services and applications

Managers looking to complement their skill-set by gaining a good understanding of marketing strategies for new services and applications

Methodology

Our Training Programs combine expert presentations, workshops, case studies and discussions on real-life situations faced by participants. Complete training material is provided to all participants for future reference and follow-up action plans.

Location

Our Training Programs are held at regular intervals in selected cities around the world. Upon request, our expert trainers can lead Training Programs at the location of your choice. If interested, please contact us at training@neotelis.com.

Expertise

Neotelis provides consulting and training services to telecommunications organizations worldwide. Its team of experts has trained thousands of executives and managers working for operators, regulators, policy-makers and governments in over 100 countries around the world.

"Overall 10 out of 10 grade. Excellent practical experiences. Good logistics; fabulous content; good facilitation; all questions were answered."

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"I am very satisfied!
On a MOS scale - 4.5!"

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"I specifically enjoyed the interaction of the trainer with the students, the videos, the very practical examples and the exercises."

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"The trainer was serious about his work. And his command of the material was first class."

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"Everything was well done!"

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"It was a good program. It will be useful in our work."

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"It was a very good course; very informative and very well lectured."

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"The course was very informative and the logistics organization was very good."

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"A great training experience. One of the most relevant in my career!"

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"This has been a fantastic training. We should do more of this type of training to get a better competitive edge."

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"The training was rich in content!"

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"Thanks, Neotelis, for the quality (overall) of this training."

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"Neotelis is always good. And the trainer brought it to another level."

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"The seminar expert made it so interesting!"

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"I especially enjoyed the impromptu discussions which drew some real life experiences from the trainer."

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"The trainer was excellent at communicating with the trainees. He provided a lot of practical examples and has great interpersonal relationship."

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"Overall a very good program that I would highly recommend."

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"Content was of high quality."

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"The content was very rich; the trainer was open, very approachable, with great knowledge of the topics covered."

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"I specifically enjoyed the knowledge sharing with others in the telecoms industry around the world."

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