Neotelis Telecom Training & Consulting - Training Program Outline

What Clients Say

Upcoming Telecom Trainings

eMGT-120E The ABCs of Telecom (e-Learning)
Outline >>>
Registration Form >>>
Available since 30 April 2012

vFIN-117E Finance for Non-Financial Managers (virtual classroom)
Outline >>>
Registration Form >>>
30 May - 6 June 2012

FIN-100E Financial Management in Telecommunications
Outline >>>
Registration Form >>>
11-22 June 2012
London, UK

REG-106E Competition Issues in Telecommunications
Outline >>>
Registration Form >>>
25-29 June 2012
Cape Town, South Africa

FIN-112E Cost Modeling in Telecommunications
Outline >>>
Registration Form >>>
2-6 July 2012
Montreal, Canada

MGT-101E Strategic Thinking and Planning in Telecommunications
Outline >>>
Registration Form >>>
2-6 July 2012
Paris, France

vHRM-105F Formation et performance organisationnelle: enjeux & stratégies (classe virtuelle)
Outline >>>
Registration Form >>>
2-12 juillet 2012

MGT-100E Mini MBA in Telecommunications
Outline >>>
Registration Form >>>
9-20 July 2012
Montreal, Canada

vENG-410E Overview of MPLS Technology (virtual classroom)
Outline >>>
Registration Form >>>
28-30 August 2012

vMKG-101E Product Development & Management (virtual classroom)
Outline >>>
Registration Form >>>
10-20 September 2012

vMGT-119E Business Case Preparation & Development (virtual classroom)
Outline >>>
Registration Form >>>
2-11 October 2012

vHRM-105E Training and Organizational performance: Issues & Strategies (virtual classroom)
Outline >>>
Registration Form >>>
15-25 October 2012

ENG-106E Telephony for Business
Outline >>>
Registration Form >>>
17-18 October 2012
Toronto, Canada

ENG-413E An Introduction to IP Networks
Outline >>>
Registration Form >>>
24-25 October 2012
Toronto, Canada

vMKG-101F Développement & gestion de produit (classe virtuelle)
Outline >>>
Registration Form >>>
5-15 novembre 2012

vENG-410F Présentation de la technologie MPLS (classe virtuelle)
Outline >>>
Registration Form >>>
20-22 novembre 2012

Training Program Outline

Training Program outline in PDF >>>

MKG-109E

MARKETING & SALES OF MOBILE DATA SERVICES

Description

A 5-day Training Program to provide participants with an overview of mobile data services and devices and with an understanding of the business models and approaches available for the development of marketing strategies and plans for implementing mobile data services and applications.

Objectives

Provide a good understanding of the global and competitive telecommunications environment and its impacts on operators

Review mobile technologies and their evolution towards supporting faster data speeds

Explore different devices available for mobile data services and their evolution

Provide an overview of the various mobile data services available today and potential future services

Present a review of the market for mobile data services – who uses them, potential business models and barriers to growth

Topics

Global and competitive telecommunications environment

Deregulation and competition

Globalization

New telecom players

New technologies and services

Global trends, impacts and challenges

Mobile technologies

Evolution of mobile networks

GSM, CDMA, TDMA, GPRS, CDMA2000, EV-DO, EDGE, HSDPA and beyond

Access

Wireless broadband versus wireless access to wired networks

Wi-Fi

WiMAX

Devices

Handsets, PDAs, computers/laptops

Mobile data services

PC-based mobile services versus handsets

Mobile Internet – WAP 2.0

Messaging

SMS, MMS, email, IM

Music

Ringtones, realtones, ringback, full track downloading/streaming

Location awareness, presence

Mobile advertising

Mobile payments

Gaming

Mobile TV

Community-based applications – taking communities mobile

End-user generated (blogs, chat, photos, videos)

Content oriented (artist sites)

Mobile video

Mobile data services market

Mobile value chain

Customers

Who uses mobile data applications?

What drives adoption and usage?

Key marketing measures

ARPU, AMPU, ROI, churn/attrition

Main players

Business models

Operator model versus mobile ISP model

Other potential models to fund mobile data services

Key issues

Barriers to growth – spectrum availability, handset variability, demand

Digital Rights Management (DRM)

Trends in the mobile data services market

Case studies

Target Audience

Telecommunications managers and personnel responsible for marketing, sales, business development and strategic planning of mobile data services and applications

Managers looking to complement their skill-set by gaining a good understanding of marketing and sales strategies for mobile data services

Methodology

Our Training Programs combine expert presentations, workshops, case studies and discussions on real-life situations faced by participants. Complete training material is provided to all participants for future reference and follow-up action plans.

Location

Our Training Programs are held at regular intervals in selected cities around the world. Upon request, our expert trainers can lead Training Programs at the location of your choice. If interested, please contact us at training@neotelis.com.

Expertise

Neotelis provides consulting and training services to telecommunications organizations worldwide. Its team of experts has trained thousands of executives and managers working for operators, regulators, policy-makers and governments in over 100 countries around the world.

"Overall 10 out of 10 grade. Excellent practical experiences. Good logistics; fabulous content; good facilitation; all questions were answered."

~ ~ ~

"I am very satisfied!
On a MOS scale - 4.5!"

~ ~ ~

"I specifically enjoyed the interaction of the trainer with the students, the videos, the very practical examples and the exercises."

~ ~ ~

"The trainer was serious about his work. And his command of the material was first class."

~ ~ ~

"Everything was well done!"

~ ~ ~

"It was a good program. It will be useful in our work."

~ ~ ~

"It was a very good course; very informative and very well lectured."

~ ~ ~

"The course was very informative and the logistics organization was very good."

~ ~ ~

"A great training experience. One of the most relevant in my career!"

~ ~ ~

"This has been a fantastic training. We should do more of this type of training to get a better competitive edge."

~ ~ ~

"The training was rich in content!"

~ ~ ~

"Thanks, Neotelis, for the quality (overall) of this training."

~ ~ ~

"Neotelis is always good. And the trainer brought it to another level."

~ ~ ~

"The seminar expert made it so interesting!"

~ ~ ~

"I especially enjoyed the impromptu discussions which drew some real life experiences from the trainer."

~ ~ ~

"The trainer was excellent at communicating with the trainees. He provided a lot of practical examples and has great interpersonal relationship."

~ ~ ~

"Overall a very good program that I would highly recommend."

~ ~ ~

"Content was of high quality."

~ ~ ~

"The content was very rich; the trainer was open, very approachable, with great knowledge of the topics covered."

~ ~ ~

"I specifically enjoyed the knowledge sharing with others in the telecoms industry around the world."

~ ~ ~