Training Program Outline

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MGT-104E

BUSINESS INTELLIGENCE IN TELECOMMUNICATIONS

Description

A 5-day Training Program to provide participants with the basic concepts, tools and techniques to successfully perform business intelligence tasks and activities.

Objectives

• Provide a good understanding of the new telecommunications environment and its impacts on the business of operators
• Provide participants with the basic concepts, challenges and issues of business intelligence
• Present the different steps of an environment assessment
• Present the different elements that need to be reviewed in a competition analysis
• Present how to identify, gather, analyze and use data to increase the competitiveness of an organization

Topics

• What is Business Intelligence?

• The global and competitive telecommunications environment
• Deregulation
• Globalization
• Market evolution and trends
• New telecom players
• New services and offers
• Challenges, impacts and opportunities for operators

• Business Intelligence hierarchy

• Sources of Business Intelligence data
• Type of information
• Data warehouse
• Secondary corporate data
• Secondary external sources
• Primary data: internal
• Primary data: external
• Ongoing collection vs. ad hoc

• Portals
• Information portals
• Business Intelligence Portals
• Alternative to portal access

• Information security

• Business Intelligence analysis
• Business analysis tools
• Forecasting
• Price analysis
• Competitive analysis
• Benchmarking
• BI conflicts

• Data mining
• Definition
• Data mining tasks
• Data mining limits
• Application to Customer Relationship Management (CRM)
• Prediction
• Segmentation
• Tools

• Investigative due diligence
• What is investigative due diligence?
• Investigative tools

• Data analysis and building models
• Industry Framework Modeling
• Porter’s 5-forces model

• Business Intelligence reporting methods
• Executive alerts
• Executive reporting
• Custom Intelligence reports
• Ad Hoc requests

• Business Intelligence strategic planning link
• What is strategic planning?
• BI’s link to strategic planning
• Supporting the planning process
• Focusing BI on corporate plans

• Business Intelligence ethics
• Ethics and legalities
• Questionable BI practices
• Corporate implications

• Building a BI team

• Business Intelligence best practices
• Best practices creating BI function
• Best practice BI traits
• Best practice scorecard

• Politics of Business Intelligence

• Justifying the Business Intelligence function
• Build excellence and credibility
• Self promote
• Monitor and measure successes
• Benchmark
• Generate efficiencies
• Executive sponsorship

• Organizations of interest to Business Intelligence

Target Audience

• Telecommunications managers and personnel responsible for business intelligence
• Managers looking to complement their skill-set by gaining a good understanding of business intelligence fundamental concepts

Methodology

Our Training Programs combine expert presentations, workshops, case studies and discussions on real-life situations faced by participants. Complete training material is provided to all participants for future reference and follow-up action plans.

Location

Our Training Programs are held at regular intervals in selected cities around the world. Upon request, our expert trainers can lead Training Programs at the location of your choice. If interested, please contact us at training@neotelis.com.

Expertise

Neotelis provides consulting and training services to telecommunications organizations worldwide. Its team of experts has trained thousands of executives and managers working for operators, regulators, policy-makers and governments in over 100 countries around the world.